About Northampton's Pride & Joy

Located in the hip and friendly downtown of Northampton, MA, Pride & Joy has been an integral part of this community since 1992.

We offer a unique collection of books, music, movies, gifts, adult toys, clothing, jewelry, and more for the Lesbian, Gay, Bisexual and Transgender (and Allied) communities.

Pride & Joy carries the largest collection in New England of LGBT movies for rent, including a growing selection of adult films. We also carry a wide range of CD’s from local and national recording artists. You will find buttons, stickers and magnets that will allow you to express your pride in being part of the gay, lesbian, bisexual, transgender, S/M, Bear and/or Allied communities.

We are also proud to serve the Peace community by carrying buttons, stickers, flags and T Shirts that express our strong desire for world peace.

Coming to Northampton, MA?

Pride & Joy serves as a community resource center, offering free brochures for local groups, newspapers, and postings for upcoming events. We maintain a “housing book” as well as a “business directory” full of cards of local GLBT businesses and professionals. Our friendly and knowledgeable staff will be happy to answer your questions on the local nightlife scene and make recommendations for restaurants and local accommodations.

Directions to Our Store

The main intersection in Northampton is the intersection of Main Street (Rt.9) and Pleasant Street (Rt.5).
From here, go west on Main Street, towards Smith College, about 2 blocks. Main Street will bend to the right, and City Hall will be on your left. Here, turn left onto Crafts Avenue, which is a one-way street going down a small hill, right next to City Hall. Pride & Joy is half way down this block, on the left, #20 Crafts Avenue.

Hours: Open 7 days a week until Christmas!

Mon - Closed
Tues - 10-6
Weds - 10-6
Thurs - 10-6
Fri - 10-7
Sat - 10-8
Sun - 12-6